| dc.contributor.advisor | İslamoğlu, Ahmet Hamdi | |
| dc.contributor.author | Tekin, Vasfi Nadir | |
| dc.date.accessioned | 2022-03-03T09:20:16Z | |
| dc.date.available | 2022-03-03T09:20:16Z | |
| dc.date.issued | 1998 | |
| dc.identifier.other | 74450 | |
| dc.identifier.uri | http://dspace.kocaeli.edu.tr:8080/xmlui/handle/11493/10455 | |
| dc.language.iso | tur | |
| dc.publisher | Kocaeli Üniversitesi, Sosyal Bilimler Enstitüsü | |
| dc.rights | closedAccess | |
| dc.subject | Kampanya | |
| dc.subject | Campaign | |
| dc.subject | Liderler | |
| dc.subject | Leaders | |
| dc.subject | Pazarlama | |
| dc.subject | Marketing | |
| dc.subject | Siyasi partiler | |
| dc.subject | Political parties | |
| dc.subject | Siyasi pazarlama | |
| dc.subject | Political marketing | |
| dc.subject | Strateji | |
| dc.subject | Strategy | |
| dc.subject | Ürün imajı | |
| dc.subject | Product image | |
| dc.subject | İletişim | |
| dc.subject | Communication | |
| dc.subject | İmaj | |
| dc.subject | Image | |
| dc.title | Politik pazarlamada ürün ve iletişim stratejilerinin belirlenmesi üzerine uygulamalı bir araştırma | |
| dc.title.alternative | A Research on identifying the outcomes and communication strategies in political marketing | |
| dc.type | masterThesis | |
| dc.contributor.department | İşletme Ana Bilim Dalı | |
| dc.identifier.endpage | 223 |